N asher Miles, the innovative D2C luggage brand, has recently been a part of Disney+ Hotstar’s docuseries “Brands of Tomorrow”. It is a series that features new age, progressive brands all over India. The platform chose Nasher Miles for its color and revolutionary direction toward the world of travel equipment. Here’s how this has put the spotlight on its particular position within the market and scope for future expansion.
The three key founders of Nasher Miles are Lokesh Daga, Abhishek Daga, and Shruti Kedia Daga. They witnessed the gap in the market for travel gear while waiting at an airport carousel; observed a kind of uniformity in luggage designs; and witnessed this as a possibility for an eye-catching and functional brand. Nasher Miles targets traveling enthusiasts with luggage pieces that would make style and strength stand out, in a nutshell, by the tag “Ready for More,” challenging the users to leave their comfort zone.
The Nasher Miles docuseries released on the 77th Independence Day of India had a dash of national pride about it. Beyond focusing on innovation design and quality, the brand has also been incorporating its business model, customer engagement strategies, and philosophy behind the products. This is an indicator of how impactful Nasher Miles is and how relevant their products remain for the contemporary travel scenario.
Nasher Miles isn’t luggage; it is actually a re-imagining of traveling and style. From a list of products covering hardside to softside luggage, backpacks, and accessories, this company assures a piece of luggage designed for the traveler. Their strength is producing extremely good-quality luggage that is both tough and practical and style-conscious. Each piece is crafted to handle the rigors of travel, ensuring that the traveler always looks his or her best. Constant product line updates ensure they are leading the race of the latest styles and customer responses concerning travel fashion as well as functionality.
Sustainability is one of the top themes of the docuseries including Nasher Miles. The company has taken deliberate actions to reduce its footprint on the environment by using greener methods of production. It is not only products but extends down to packaging and logistics; that is why Nasher Miles’s current efforts appeal not only to the environmental concerns but also to a market growing of consumers seeking sustainability, hence meeting not only market demand but doing their part small for the planet as well.
It can be seen that “Brands of Tomorrow” has become a new source of visibility for Nasher Miles, which opened new avenues for growth and strengthening brand recognition and affirmation of its position in the market. The platform has enabled Nasher Miles to narrate the story of its journey and ethos to a wider audience with deeper connections with customers. Future innovation and expansion in the product range and penetration into new markets mark the future for Nasher Miles. The brand leadership is on tenterhooks to sustain the momentum generated from the series and continue innovation in the travel gear industry.
Nasher Miles feature in “Brands of Tomorrow” is beyond a media triumph; it’s a milestone marking the brand’s evolution and readiness to undertake the future of travelling. Focusing on customer-centric designs, embracing the concept of sustainability, and making new-age digital platforms to connect with the audience is where Nasher Miles is setting trends, not chasing them. This is just a glimpse of the docuseries, and the brand is all set to redefine travel experiences for adventure seekers around the world.
